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Abby deSilva

Abby deSilva is the Inbound Marketing Strategist at Scoir. She loves content ideation, writing, marketing strategy, HubSpot, and helping marketing and sales collaborate to deliver top-notch results.

The Enrollment Cliff from a Gen Zer's Perspective - illustration of woman standing near edge of cliff looking at bar graph

5 min read

The Enrollment Cliff from a Gen Zer's Perspective

Picture of Abby deSilva Abby deSilva: July 17, 2024

Higher education has been through the wringer these past few years, with little signs of those challenges letting up. And now, what colleges have been anticipating for years is just around the corner: the 2025 enrollment cliff.

College Admissions Staff
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How to Get Started on Scoir as a Parent or Guardian - illustration of parent/guardian exploring Scoir from their laptop

1 min read

How to Get Started on Scoir as a Parent or Guardian

Picture of Abby deSilva Abby deSilva: July 10, 2024

You may have been invited because your student found Scoir or uses the platform at school. You may also be interested in better supporting your...

College Search and Discovery Parents and Guardians
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Counselor Tips for Student and Parent/Guardian Harmony: A Podcast Recap - illustration of parents and counselor talking to student at round table with headphones on

3 min read

Navigating College Choices: Counselor Tips for Student and Parent/Guardian Harmony

Picture of Abby deSilva Abby deSilva: May 29, 2024

This blog post is a recap of an Inside College Admissions podcast episode, hosted by Scoir. Listen to the podcast episode here.

Podcast Counselors
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How to Build Meaningful Connections with Students on Scoir - two college admissions staff members carrying a message

3 min read

How to Build Meaningful Connections with Students on Scoir

Picture of Abby deSilva Abby deSilva: May 06, 2024

Imagine being a high school student right now.

College Admissions Staff
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How-To Guide on Inbound Marketing for Admissions - illustration of person working on laptop with image of marketing funnel to the right

3 min read

A Guide on Inbound Marketing for Admissions

Picture of Abby deSilva Abby deSilva: April 23, 2024

Inbound marketing is all about education.

College Admissions Staff
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Recruiting Gen Z: Best Practices for Prospective Student Communications - illustration demonstrating messaging students with Scoir podcast imagery in background

3 min read

Recruiting Gen Z: Best Practices for Prospective Student Communications

Picture of Abby deSilva Abby deSilva: April 12, 2024

Curious about strategies to recruit Gen Z? We surveyed high school students using Scoir about their college search to gain insights into the...

College Admissions Staff
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How to Convince Your Team to Add Scoir to Your Recruitment Strategy - illustration of two college admissions and enrollment marketing professionals exploring the results Scoir brings for colleges

4 min read

How to Convince Your Team to Add Scoir to Your Recruitment Strategy

Picture of Abby deSilva Abby deSilva: April 08, 2024

As a college admissions professional, you know your way around enrollment marketing tools. Especially this time of year, the pressure is on to...

College Admissions Staff
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What You Need to Know About the New FAFSA - illustration of financial aid graph with graduation cap above it

6 min read

What You Need to Know About the New FAFSA

Picture of Abby deSilva Abby deSilva: April 01, 2024

The Free Application for Federal Student Aid (FAFSA), managed by the Department of Education, is the gateway to federal and state financial aid for...

Financial Aid College Search and Discovery Students Parents and Guardians College Admissions Staff Counselors
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Scoir Expands Through Cristo Rey Network Partnership, Leaders in College and Career Readiness for Underserved Students - illustration demonstrating all aspects of the Scoir Network (college admissions, counselors, students, and families)

3 min read

Scoir Expands Through Cristo Rey Network Partnership, Leaders in College and Career Readiness for Underserved Students

Picture of Abby deSilva Abby deSilva: March 27, 2024

WEST CHESTER, Mar. 27, 2024 – The Cristo Rey Network, one of America's most renowned high school networks enrolling historically underserved...

Company News
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Navigating Higher Education Budgeting Amid the Changing Admissions Landscape - illustration of graph with dollar sign above it with podcast design behind it

5 min read

Navigating Higher Education Budgeting

Picture of Abby deSilva Abby deSilva: March 06, 2024

Today is a unique time for college admissions and enrollment marketing.

Podcast College Admissions Staff
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