13 min read
Considering Scoir for Your High School? Here’s What You Need to Know
Hey there, counselors! 👋
Scoir is free for your students and for you. We also offer Advanced Solutions to help you better guide your students.
Access resources in the areas of test prep, essay support, and financial aid to better navigate every part of the admissions process.
We offer a flat 50% discount for each student who receives free or reduced lunch in your school or district.
Enjoy Career Readiness Early Access for grades 6-8, built to help you guide students and track progress in the early years of career learnings and activities.
Career development (certifications, courses & curriculum) for changemakers.
Our pricing is fair for schools of all sizes, transparent, and rewards those schools expanding access to underserved students.
Check out content and practical guides to help inform your enrollment strategies and programs.
3 min read
Abby deSilva : September 13, 2024
We recently hosted: What Students Really Want to Hear from Colleges. This blog post provides a recap of what we covered during the event.
Learn what to keep and what to yeet from your 2024-2025 enrollment marketing strategy, based on Scoir student feedback!
Read on for strategies to authentically connect with Gen Z and thrive through today’s admissions challenges.
We’ll cover:
Before we jump into what to yeet and what to keep in your marketing strategy, let’s get in the headspace of today’s students.
Gen Z grew up in a world flooded with digital content, instant communication, and social media. This generation is all about authenticity, connection, entrepreneurship, and transparency. They want to know what colleges are really about and what it’s like to live there—beyond the glossy brochures and stock photos.
To connect authentically with Gen Z, you must understand what they don’t vibe with. Here’s a list of things that are giving ick for today’s students:
Students are tired of feeling like they’re being sold to. They want real conversations and genuine connections.
Let’s dive into some common marketing channels for colleges, and why these approaches aren’t vibing with students anymore.
One of the biggest turn-offs for students today? The avalanche of emails.
Students are fed up with the number of emails they’re receiving, and most students don’t read them at all. The average email open rate for higher education is only 13%. Your time is likely better spent elsewhere (like Scoir Messaging 😉).
When you do email students, ensure you:
Scoir students say that college sites don’t always give them a good glimpse into campus life. They’re looking for a simple navigation menu and content that reflects what it’s like to be a student there. Here’s how to fix that:
Remember, students are scrolling through tons of content. If your site isn’t catching their eye, they’ll bounce faster than you can say “college application.”
While marketing mailers aren’t dead, they need to be done right. Students are receiving stacks of mail, and if it’s not personalized, it’s going straight to the recycling bin. Here’s how to make physical mail work:
Print marketing can be effective, but don’t go overboard. Less is more!
Now that we’ve covered what to yeet from your marketing approach, let’s talk about what vibes with Gen Z.
Be sure to keep in mind how you can reuse the content your campus community is already creating. Odds are, your campus is already a content-generation machine!
Gen Z lives online, and if you want to reach them, you’ve got to show up where they hang out. Use platforms like Instagram, TikTok, and Snapchat to create fun, engaging content. Here’s what to keep in mind:
Gen Z wants to see the authentic side of your school, so don’t be afraid to have fun with your content.
What’s the vibe like on campus? Students want to know what it’s like to be a part of your community. Highlight your campus culture through student stories, events, and activities. Here’s how:
Connecting with prospective students on a personal level can make all the difference. They want to envision themselves thriving in your environment.
Gen Z is painfully aware of financial struggles. They’ve seen the impact of student debt on their families, and they want price and cost transparency. Here’s how to tackle the affordability conversation:
Don’t shy away from the money talk—today’s students appreciate honesty and transparency.
Utilize analytics to find out what topics are trending among prospective students. Here are some popular content types, according to Scoir students:
Tailor your content to what students are searching for. That way, you can create a more engaging experience that resonates with their interests.
Here are some key takeaways:
Embrace these strategies, and you’ll be well on your way to authentically connecting with Gen Z students. Now go out there and show them what you’ve got!
For more tips and resources, be sure to subscribe to our newsletter.
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Hey there, counselors! 👋
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