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Abby deSilva

Abby deSilva is the Inbound Marketing Manager at Scoir.

The Enrollment Cliff from a Gen Zer's Perspective - illustration of woman standing near edge of cliff looking at bar graph

5 min read

The Enrollment Cliff from a Gen Zer's Perspective

Picture of Abby deSilva Abby deSilva: July 17, 2024

Higher education has been through the wringer these past few years, with little signs of those challenges letting up. And now, what colleges have been anticipating for years is just around the corner: the 2025 enrollment cliff.

College Admissions Staff
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How to Get Started on Scoir as a Parent or Guardian - illustration of parent/guardian exploring Scoir from their laptop

1 min read

How to Get Started on Scoir as a Parent or Guardian

Picture of Abby deSilva Abby deSilva: July 10, 2024

You may have been invited because your student found Scoir or uses the platform at school. You may also be interested in better supporting your...

College Search and Discovery Parents and Guardians
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Considering Scoir for Your High School? Here’s What You Need to Know - person interacting with Scoir high school features

7 min read

Considering Scoir for Your High School? Here’s What You Need to Know

Picture of Abby deSilva Abby deSilva: June 07, 2024

Hey there, counselors! 👋

Webinar Counselors
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Counselor Tips for Student and Parent/Guardian Harmony: A Podcast Recap - illustration of parents and counselor talking to student at round table with headphones on

3 min read

Navigating College Choices: Counselor Tips for Student and Parent/Guardian Harmony

Picture of Abby deSilva Abby deSilva: May 29, 2024

This blog post is a recap of an Inside College Admissions podcast episode, hosted by Scoir. Listen to the podcast episode here.

Podcast Counselors
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How to Build Meaningful Connections with Students on Scoir - two college admissions staff members carrying a message

3 min read

How to Build Meaningful Connections with Students on Scoir

Picture of Abby deSilva Abby deSilva: May 06, 2024

Imagine being a high school student right now.

College Admissions Staff
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Content Topics to Consider for Each Enrollment Funnel Stage - person looking at enrollment funnel stages and chart with dollar sign on it

3 min read

Content Topics to Consider for Each Enrollment Funnel Stage

Picture of Abby deSilva Abby deSilva: April 26, 2024

As staff support yield activity, faculty wrap up classes, and students find quiet corners to finish up their final projects, everyone is working hard...

College Admissions Staff
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How-To Guide on Inbound Marketing for Admissions - illustration of person working on laptop with image of marketing funnel to the right

3 min read

A Guide on Inbound Marketing for Admissions

Picture of Abby deSilva Abby deSilva: April 23, 2024

Inbound marketing is all about education.

College Admissions Staff
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7 College Enrollment Marketing Tools for Your 2024-2025 Strategy (And How to Maximize Them) - enrollment marketing staff member reviewing reports on enrollment and admissions marketing tools

3 min read

7 College Enrollment Marketing Tools for Your 2024-2025 Strategy

Picture of Abby deSilva Abby deSilva: April 22, 2024

The pressure is on. With the college admissions landscape in a season of tremendous change and a shrinking pool of students to reach, college...

College Admissions Staff
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Recruiting Gen Z: Best Practices for Prospective Student Communications - illustration demonstrating messaging students with Scoir podcast imagery in background

3 min read

Recruiting Gen Z: Best Practices for Prospective Student Communications

Picture of Abby deSilva Abby deSilva: April 12, 2024

Curious about strategies to recruit Gen Z? We surveyed high school students using Scoir about their college search to gain insights into the...

College Admissions Staff
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Ways Scoir Solves Data Management Challenges for School Counselors - person viewing dashboard of data and charts

3 min read

Ways Scoir Solves Data Management Challenges for School Counselors

Picture of Abby deSilva Abby deSilva: April 12, 2024

Odds are, as a school counselor, you’re faced with hundreds of daily tasks.

Counselors
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