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3 min read

7 College Enrollment Marketing Tools for Your 2024-2025 Strategy

7 College Enrollment Marketing Tools for Your 2024-2025 Strategy

The pressure is on. With the college admissions landscape in a season of tremendous change and a shrinking pool of students to reach, college admissions and enrollment marketing staff are stressed…and that’s putting it lightly!

Step back from your day-to-day, and check out this blog post where we help you look at your current enrollment marketing tools (and maybe some new ones) from a different perspective. This article can be especially helpful for small colleges and universities with limited budgets.

 

7 Admissions Marketing Tools to Consider for 2024-2025 (And How to Make the Most of Them)

 

Odds are, you’re already using a lot of these tools. Here are some ways to maximize them this academic year.

If you’re not already using them, these can be great enrollment marketing tools to consider adding to your strategy.

 

1. Virtual Tour Software


This superb college brand-building tool has gained a ton of traction since 2020. Tours are a crucial factor in the final college decision making process, making them a great event to revisit this year to boost enrollment numbers (especially if you haven’t touched yours since 2020 or 2021). 

Features to look out for: Mobile functionality, interactive campus maps, 360 views

Audience: Students and their families

Funnel stage: Consideration and decision

Ways to optimize: 

  • Add in testimonials from current students
  • Highlight what’s truly unique about your college
  • Start sharing in email marketing, social media, and your school’s website

 

2. Task Management Tool


Say goodbye to the days of rouge sticky notes. Get on the same page with teammates and reduce meetings.

Features to look out for: Time tracking ability, communication tools with teammates, fields to organize task categories

Audience: College admissions staff

Funnel stage: All

Ways to optimize: 

  • Track average time spent on tasks to help determine your high-impact tasks
  • Configure goals to track progress
  • Create projects for your top initiatives
  • Invite your team to collaborate with you in the task management tool

 

3. Email Marketing Software


Okay, we know you’ve got this one. This year is a great time to try new highly-targeted campaigns and do an email marketing health check-up.

Features to look out for: Robust reporting, drag-and-drop editor, segmentation abilities

Audience: Students and families

Funnel stage: All

Ways  to optimize: 

  • Try cleaning your lists (removing bounced contacts, for instance)
  • Create a new lead nurturing campaign for students at each stage in the funnel
  • Revamp your email design
  • Revisit your segmentation and determine how to get even more targeted with your email campaigns

 

4. Asynchronous Video Recording


Looking to save time and start making video content for students yourself? If your team is low on budget for high-production video, this is a great option.

There’s tons of video recording tools out there that allow you to record yourself (and/or share your screen) and share those videos with students or coworkers. Videos like these are great to add to your website, in email marketing, or directly to students.

Features to look out for: A large storage capacity, ability to record self and screen, ability to add your school’s branding elements

Audience: College admissions staff, students, and families

Funnel stage: All

Ways  to optimize: 

  • Think about: where can we add more personalization to our enrollment marketing? Video may be the answer
  • How can we convert our written content into video?

 

5. SEO Research Software


A Search Engine Optimization (SEO) tool can help you determine what phrases students are searching for on Google to find colleges like yours.

Psst…you may not need to actually buy one. There are a ton of free resources out there to teach you about SEO. 

Features to look out for: Keyword management, content optimization ideas

Audience: Students and families

Funnel stage: All

Ways to optimize: 

  • Update the content you already have (How can you make it more helpful and evergreen?)

 

6. Website Chatbot


Chatbots are a great way to answer questions fast. 

Your CRM or marketing automation software may allow this, or you could go with another vendor. 

Features to look out for: AI, option to speak with a bot or real person

Audience: Students and families

Funnel stage: All

Ways to optimize: 

  • Branding (How can you give our chatbot our unique voice?)
  • Chatbot pathways (How can you make the potential chatbot paths more helpful?)

 

7. Webinar Hosting Tool


Ah, yes. Basically a marketing classic. And for a reason!

Webinars can be a great way to interact with prospective students and help them get to know your school’s culture (plus and FAQs they may have).

Features to look out for: Ability to prerecord webinars, simple registration flow, automatic reminder emails

Audience: Students and families

Funnel stage: Consideration and decision

Ways  to optimize: 

  • Analyze past webinar performance and determine which dates and times work best

 

Bonus: Go Where The Students Are

 

If you’re looking for a new, high-impact enrollment marketing tool (that only takes a few hours per month to manage), we think Scoir is worth a look! 😉

Scoir is the place where students do all things college search and planning. Every college has a profile on Scoir, similar to a social media profile. When you become a Scoir partner, you have the option to take your profile to the next level, message students that follow your school on Scoir, and see insights about those that follow you.

Our college partners find that 52-90% of their interested students on Scoir are stealth (meaning, the students weren’t already captured in their CRM)!

Check out what we’re all about, or schedule a consultation to get started.

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