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Scoir Blog

College Admissions Staff

The Enrollment Cliff from a Gen Zer's Perspective - illustration of woman standing near edge of cliff looking at bar graph

5 min read

The Enrollment Cliff from a Gen Zer's Perspective

Higher education has been through the wringer these past few years, with little signs of those challenges letting up. And now, what colleges have...

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How to Build Meaningful Connections with Students on Scoir - two college admissions staff members carrying a message

3 min read

How to Build Meaningful Connections with Students on Scoir

Imagine being a high school student right now.

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The Cost of Traditional Student Recruitment - pie chart graphic with image demonstrating student recruitment methods

4 min read

The Cost of Traditional Student Recruitment

When my great aunt was 18 years old, living on the family farm, and attending a small schoolhouse in rural western Pennsylvania, a representative...

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Key Themes from This Year's Recruitment Cycle - admissions officer on video call on laptop while sitting at table

5 min read

Key Themes from the 2020-2021 Recruitment Cycle

This article is based on a series of conversations we had with Scoir Partner Colleges in 2021. While this content is specific to recruitment themes...

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Content Topics to Consider for Each Enrollment Funnel Stage - person looking at enrollment funnel stages and chart with dollar sign on it

3 min read

Content Topics to Consider for Each Enrollment Funnel Stage

As staff support yield activity, faculty wrap up classes, and students find quiet corners to finish up their final projects, everyone is working hard...

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How-To Guide on Inbound Marketing for Admissions - illustration of person working on laptop with image of marketing funnel to the right

3 min read

A Guide on Inbound Marketing for Admissions

Inbound marketing is all about education.

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7 College Enrollment Marketing Tools for Your 2024-2025 Strategy (And How to Maximize Them) - enrollment marketing staff member reviewing reports on enrollment and admissions marketing tools

3 min read

7 College Enrollment Marketing Tools for Your 2024-2025 Strategy

The pressure is on. With the college admissions landscape in a season of tremendous change and a shrinking pool of students to reach, college...

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Why Scoir Isn't Your Typical College Student Recruitment Tool - illustration of person working at laptop with Scoir logo, with an arrow pointing to documents, then an arrow pointing to a college building

4 min read

Why Scoir Isn't Your Typical College Student Recruitment Tool

Did you know that approximately 60% of high schoolers enroll in college? Of those that go to college, only about 60% graduate.

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Recruiting Gen Z: Best Practices for Prospective Student Communications - illustration demonstrating messaging students with Scoir podcast imagery in background

3 min read

Recruiting Gen Z: Best Practices for Prospective Student Communications

Curious about strategies to recruit Gen Z? We surveyed high school students using Scoir about their college search to gain insights into the...

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How to Convince Your Team to Add Scoir to Your Recruitment Strategy - illustration of two college admissions and enrollment marketing professionals exploring the results Scoir brings for colleges

4 min read

How to Convince Your Team to Add Scoir to Your Recruitment Strategy

As a college admissions professional, you know your way around enrollment marketing tools. Especially this time of year, the pressure is on to...

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