Student Recruitment Resources for Colleges

Boosting Enrollment, Lightening the Load

September 2025

Learn how the Catholic University of America
grew Scoir enrollment by 25% with a
Scoir Managed partnership.

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Scoir vs Traditional Recruitment

How do our enrollment marketing solutions compare to traditional recruitment tactics?

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The Cost of Traditional Recruitment

Just how much do schools spend per student on traditional recruitment efforts and are they effective?

Check out this infographic for the breakdown →

The College Admissions Journey

We surveyed high school students to gain insight into the challenges and opportunities of the college admissions journey.

Check out this infographic for the results →

REPLAY - Unlock Power of Visits+ Premium

Unlock the Power of Visits+ Premium

During this webinar, we introduced the enhanced (and free) Visits+ platform and offered a sneak peek at Visits+ Premium features that will transform your recruitment strategy.

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What Students Really Want to Hear from Colleges

Learn what Gen Z students value (and don’t) in college outreach, and actionable takeaways you can use this cycle.

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Stop Guessing. Scoir and Slate Integration

Start Seeing Interest with Scoir x Slate

Boost your enrollment strategy with the Scoir Audience Integration. Get real-time student interest signals in Slate, uncover stealth audiences, and improve source attribution. With over 2,200 high schools using Scoir, students trust it as their space to explore. That trust makes Scoir’s high school network your admissions advantage.

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Eight College Enrollment Marketing Tools

8 College Enrollment Marketing Tools

Looking for the best college admissions marketing tools in 2025? In today’s competitive enrollment landscape, traditional student recruitment strategies aren’t enough. Explore 8 powerful higher ed recruitment tools that help admissions teams reach students more effectively and boost enrollment results.

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Follow Today, Unfollow Tomorrow: Why Students Lose Interest in Colleges

Ever wonder why students change their mind about a college after expressing interest?

We surveyed students to find out and the results may surprise you.

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Amplifying the Value of Your Content

Our Content Management System helps get the right content in front of the right student at the right time to create a more informed college search experience.

Learn how Scoir repurposes your existing content to dynamically reach your ideal student audience.

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Why Scoir Isn't Your Typical College Student Recruitment Tool

We’re doing things differently by taking a truly student-centered approach to helping colleges attract, engage, convert, and yield best-fit students.

Learn more about how we're rethinking the recruitment process.

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Student Insights to Help Shape Your Funnel

Using student surveys and aggregated usage data, we take a look a current trends in student interests and challenges, including narrowing in on regional audience segments,

Learn more about the student insights available in this blog post.

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The Cost of Traditional Recruitment

The transformative power of education cannot be denied—but, we cannot also ignore how limited the transformation of the college recruitment space has been.

Learn more about the challenges of traditional recruitment in today's world, and ways that you can change to meet students where they are.

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Operationalizing Your Prospective Student Communications

Our 5-step process helps you plan, draft, schedule, and manage your communications to prospective students easily with the outreach messaging tools in Scoir.

Learn more about operationalizing your messaging in this blog post.

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Recruiting Gen Z: Best Practices for Prospective Student Communications

We dive deeper into understanding Gen Z students, including three tips for creating more engaging messages for students and to help ensure your content is read and retained.

Learn more about messaging best practices in this blog post.

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Quotes to Consider from Admissions Leaders

We met with more than a dozen admissions leaders to hear first hand how they’re doing things differently now when it comes to test-optional policies, student engagement, virtual events, and more.

Check out some of the most quotable moments and listen to the full conversations on our podcast.

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Building Meaningful Connections Through Personalization

Senior Product Marketing Manager at Scoir, Megan Kauffman is joined by Scoir's Chief Experience Officer, Matt Pitone, to discuss how colleges can leverage data and content to create scalable personalized experiences for students during the college search process and why it matters.

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Students Don't Have Zoom Fatigue. Your Content is Boring.

We're joined by Assistant Dean of Admission at Bates College, Nicole Villacres-Reyes, to discuss tips for keeping students engaged during virtual recruitment events, unique ways to connect with prospective students, and more.

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Podcast_No More Name Buys_Resource Center

Reconsidering College Name Buys

We're joined by Director of College Counseling at Battleground Academy, Dustin Lynn, to discuss alternate perspectives on the common college admissions practice of buying student names and contact information.

Listen here →