7 min read
How Middle School Counselors Can Help Families Succeed
Middle school is a time of transformation. Kids are growing up fast, and it can feel like a whirlwind of change for students and families.
Scoir is free for your students and for you. We also offer Advanced Solutions to help you better guide your students.
Access resources in the areas of test prep, essay support, and financial aid to better navigate every part of the admissions process.
We offer a flat 50% discount for each student who receives free or reduced lunch in your school or district.
Enjoy Career Readiness Early Access for grades 6-8, built to help you guide students and track progress in the early years of career learnings and activities.
Career development (certifications, courses & curriculum) for changemakers.
Check out content and practical guides to help inform your enrollment strategies and programs.
Even if you’re not a finance director at your institution, your college’s budget impacts your day-to-day.
You have an opportunity to maximize the resources you’ve been granted. Let’s explore how to make the most of the budget you’ve been allocated for the upcoming fiscal year, including higher education budget best practices.
While this article focuses on tech solutions specifically, these same concepts can apply to other types of vendors and initiatives.
The higher education budgeting process can feel overwhelming. That’s why we recommend starting simple.
Open a spreadsheet and list every vendor in your tech stack. Then, add a column for the cost per month or per year.
Then ask yourself:
In other words: what can you cut right out the gate? How much money does that leave you to explore new opportunities?
Then, the big question: How can our team utilize our budget and tools more effectively?
Here are a few questions to spark this thought process:
Consider what the goal of each tool is. Is it to build your funnel, or move students through it? Are you looking to connect prospective students to members of your community? Zooming in on the purpose of each tool could help you identify duplicative tools, or, that your strategy leans too heavily on one source.
Now that you have some ideas on how to better utilize your team’s budget, it’s time to talk about it.
Here are some questions to get the conversation started with your team:
Even better: ask them these questions before your higher education budget meeting. Ask your teammates to come with recommendations and findings on other solutions in the market.
The main points you’ll likely want to cover are:
Also, be sure to consider how you’ll present this information. Do you have a report of successes and ROI to share? An overview video on a new tool you’re pitching?
Your goal is to present the value of the vendors you are recommending or the new strategy you plan to take.
Here are some other ways to further maximize how you spend your time and resources:
With these higher education budget best practices in mind, you’re well on your way to maximizing your dollars.
Is Scoir a part of your tech stack, but your team is spread thin? If you’re a Scoir customer, Scoir Managed can help.
With Scoir Managed, our Engagement Strategists (all of whom were previous Admission Marketing professionals) will develop, execute, and monitor your end-to-end 12-month content and communications plan tailored to your institutional objectives.
Not only will our team provide ongoing progress reports and performance insights, but we’ll also use unique data to make real-time adjustments to your Scoir presence to maximize results. Request a consultation to get started!
Abby deSilva is the Inbound Marketing Strategist at Scoir. She loves content ideation, writing, marketing strategy, HubSpot, and helping marketing and sales collaborate to deliver top-notch results.
7 min read
Middle school is a time of transformation. Kids are growing up fast, and it can feel like a whirlwind of change for students and families.
7 min read
When I started college admissions counseling 20 years ago, students would come to meetings hefting heavy boxes of viewbooks they'd received from...
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We recently hosted the event: Why Counselors Give Us Hugs at NACAC. This blog post provides a recap of what we covered during the event.