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Scoir Blog

College Admissions Staff (2)

What Students Really Want to Hear from Colleges [Event Recap] - college admissions staff exploring Scoir for colleges

4 min read

What Students Really Want to Hear from Colleges [Event Recap]

We recently hosted: What Students Really Want to Hear from Colleges. This blog post provides a recap of what we covered during the event.

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The Enrollment Cliff from a Gen Zer's Perspective - illustration of woman standing near edge of cliff looking at bar graph

5 min read

The Enrollment Cliff from a Gen Zer's Perspective

Higher education has been through the wringer these past few years, with little signs of those challenges letting up. And now, what colleges have...

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How to Build Meaningful Connections with Students on Scoir - two college admissions staff members carrying a message

3 min read

How to Build Meaningful Connections with Students on Scoir

Imagine being a high school student right now.

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The Cost of Traditional Student Recruitment - pie chart graphic with image demonstrating student recruitment methods

4 min read

The Cost of Traditional Student Recruitment

When my great aunt was 18 years old, living on the family farm, and attending a small schoolhouse in rural western Pennsylvania, a representative...

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Key Themes from This Year's Recruitment Cycle - admissions officer on video call on laptop while sitting at table

5 min read

Key Themes from the 2020-2021 Recruitment Cycle

This article is based on a series of conversations we had with Scoir Partner Colleges in 2021. While this content is specific to recruitment themes...

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How-To Guide on Inbound Marketing for Admissions - illustration of person working on laptop with image of marketing funnel to the right

3 min read

A Guide on Inbound Marketing for Admissions

Inbound marketing is all about education.

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Why Scoir Isn't Your Typical College Student Recruitment Tool - illustration of person working at laptop with Scoir logo, with an arrow pointing to documents, then an arrow pointing to a college building

3 min read

Why Scoir Isn't Your Typical College Student Recruitment Tool

Did you know that approximately 60% of high schoolers enroll in college? Of those that go to college, only about 60% graduate.

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Recruiting Gen Z: Best Practices for Prospective Student Communications - illustration demonstrating messaging students with Scoir podcast imagery in background

3 min read

Recruiting Gen Z: Best Practices for Prospective Student Communications

Curious about strategies to recruit Gen Z? We surveyed high school students using Scoir about their college search to gain insights into the...

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How to Convince Your Team to Add Scoir to Your Recruitment Strategy - illustration of two college admissions and enrollment marketing professionals exploring the results Scoir brings for colleges

4 min read

How to Convince Your Team to Add Scoir to Your Recruitment Strategy

As a college admissions professional, you know your way around enrollment marketing tools. Especially this time of year, the pressure is on to...

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Colleges: It’s Time to Reconsider Name Buys - person taking down name from list

10 min read

Colleges: It’s Time to Reconsider Name Buys

This is an abridged version of a 2021 podcast episode where we sat down with a high school counselor to discuss why colleges should rethink their...

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