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3 min read

How to Convince Your Team to Add Scoir to Your Recruitment Strategy

How to Convince Your Team to Add Scoir to Your Recruitment Strategy

As a college admissions professional, you know your way around enrollment marketing tools. Especially this time of year, the pressure is on to maximize the tools you have.

You may be thinking: How can we reach students more efficiently? Are the tools we have really worth the investment? 

Perhaps you even have a tool in mind you want your team to utilize. 

If you’re considering Scoir as an enrollment marketing tool, this article can help you convince your colleagues to jump on board!

We’ll explore what to tell your team about Scoir, including:

 

What is Scoir?

Scoir expands college access and improves student outcomes by connecting students, supporters, high schools, and colleges with simple software and solutions for a better admissions experience. Roughly 1 million students, 200,000 parents/guardians, and 10,000 counselors use Scoir.

We help colleges specifically with their student recruitment and enrollment marketing. 

We get colleges in front of the right students and make real connections on the network where discovery, search, and planning for college happens.

Every college has a profile on Scoir, similar to a social media profile. When you become a Scoir partner, you have the option to take your profile to the next level, message students that follow your school on Scoir, and see insights about those that follow you.

 

Why You Should Consider Scoir

 

Scoir helps college admissions teams:

  • Save time
  • Save money
  • Reduce stress

…all by helping colleges meet high-intent, best-fit students as early as freshman year of high school.

It only takes a few hours per month to manage your presence on Scoir, making it a great option for busy teams (or, you can pay us to do it for you with Managed Subscriptions).

 

Scoir can be a great fit for your institution if you’re looking to:

  • Expand your funnel and grow your audience 
  • Get ahead of the changing market dynamics (the Search Cliff and enrollment cliff, for example)
  • Focus on reaching students that are highly likely to yield


Scoir is different from other enrollment marketing solutions in that:

  • We help colleges reach new, diverse stealth students where they’re at with Premium Presence
  • We allow colleges to reach student influencers (think: parents/guardians) via in-app Messaging
  • You have the option to let us join your team (at a much lower cost than a full-time team member) with Managed Subscriptions
  • You can view in-depth data insights on who is interested in your college on Scoir and segment your communications accordingly (Title 1, first gen, rural students, etc.) with our Insights Dashboard

…all while protecting students’ Personally Identifiable Information (PII). 

Scoir is the only network built for full funnel enrollment marketing.

Scoir has solutions for every stage in your marketing funnel, and you can see that at a glance in this slide from the event Why Scoir is a Must-Have Enrollment Marketing Tool. Sign up for the next one for even more information on how Scoir can support your enrollment marketing goals.

Scoir Solutions for Each Stage of the Enrollment Marketing Funnel

To learn more about our packages, check out the Scoir pricing page for colleges.

Results of the Average Scoir College Partner

 

Expansion of Reach

  • Colleges that upgrade to Premium Presence reach 2x more students than those who don't
  • Our college partners find that 52-90% of their interested students on Scoir are stealth
  • Students are 87% more likely to engage with colleges that have a Premium Presence on Scoir
  • Of students who report their demographic information on Scoir, 28% are first generation students, 40% are students of color, and 31% have a family household income of less than $58,000
  • Partner colleges are seeing on average a 25% increase in new followers in a year, compared to non partner colleges

Increase in Student Applications and Yield

  • Colleges that used Scoir’s enrollment marketing solutions increased their number of 2023 applicants through Scoir by 51%, admits by 75%, and enrollments by 68%
  • 55% more students applied through Scoir this year than last year
  • Students apply to 1 in 2 of the schools they follow and 80% of seniors return to Scoir post-application
  • 84% of students who attended a partner session that they found on Scoir went on to submit an application
  • Students who receive messages on Scoir yield at a 12% higher rate than average and are 3x more likely to submit an application

 

How to Get Started with Scoir

First, schedule a consultation to start a conversation with our team! We’ll:

  • See your institution’s growth trends YoY
  • Review Scoir student yield rates for your institution YoY 
  • Explore your audience insights and see where you’re drawing from nationally
  • Discover your institution’s unique insights to help identify full funnel engagement opportunities

If you like what you see, the next steps are to:

We’re so excited to meet you!

Let us help you maximize your investment in Scoir. Learn more - illustration of person interacting with Scoir reports
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