7 min read
How Middle School Counselors Can Help Families Succeed
Middle school is a time of transformation. Kids are growing up fast, and it can feel like a whirlwind of change for students and families.
Scoir is free for your students and for you. We also offer Advanced Solutions to help you better guide your students.
Access resources in the areas of test prep, essay support, and financial aid to better navigate every part of the admissions process.
We offer a flat 50% discount for each student who receives free or reduced lunch in your school or district.
Enjoy Career Readiness Early Access for grades 6-8, built to help you guide students and track progress in the early years of career learnings and activities.
Career development (certifications, courses & curriculum) for changemakers.
Check out content and practical guides to help inform your enrollment strategies and programs.
Inbound marketing is all about education.
Instead of asking students to do something (like applying to your school or signing up for a college visit), inbound marketing for admissions…
Inbound marketing informs, supports, and simplifies. It makes life easier. It’s a mindset, a way of viewing marketing. It’s relationship-building.
Trust, applications, and enrollment follow.
Inbound marketing allows you to show students who you are, without selling to them.
Especially if you’re a small or medium-sized institution looking to recruit more students, inbound marketing for admissions can be a great approach.
In an environment where students are inundated with emails, mailers, phone calls, and other forms of outreach asking them to do something, institutions that focus on being helpful and providing personalized content will stand out.
This guide covers:
Inbound marketing isn’t just a strategy or methodology. It’s a mindset that can (and should) be shared throughout your organization.
After all, many of your institution's staff and students are already content creators! Just think about all the content highlighting what makes your institution unique…
Institutions of higher education have an uncommon advantage: college students often become super evangelists. In fact, your institution could have thousands of people who are already creating content about your school.
It’s just a matter of sharing this content beyond your current community.
College admissions and enrollment marketing staff are already overloaded. If your team is looking for a cost-effective and low-risk way to reach the right students, inbound marketing for admissions may be a good fit for 2 very good reasons:
Your team already has the building blocks of inbound marketing down pat. You know your target audience and personas. You understand student behaviors that drive applications and enrollment.
The next step is determining which approach to take in your inbound marketing strategy.
Then, consider the content subject matter. Think about how helpful it could be for students and their parents/guardians to have access to content on the following, specific to your institution:
From there, consider content channels to help kickstart your institution’s inbound marketing journey.
Start small with these 3 classic inbound marketing channels: your blog and website, social media, and email marketing.
Your website is central to your inbound approach. To help keep things manageable, focus on updating outdated content first. Updating content is a fast way to make your website more evergreen. If you have a blog, try updating just 1 or 2 blog posts per month.
Consider these questions when re-evaluating your website:
Social media can be a fun way to bring your team (and your campus!) together. Save time and give prospective students and families a glimpse into your campus culture with social media takeovers by clubs on campus.
Your team can also ask yourselves…
Once you’ve updated some blog posts and boosted your social media presence, try revamping your email marketing.
More than 1,600,000 students and their parents/guardians are researching colleges on Scoir.
Optimize your college profile on Scoir, message students who could be a good fit, and share content unique to your school…all at a much lower cost than name buys.
Some institutions are achieving a 1000x ROI and 11% yield for their class of 2023 through Scoir.
Plus, we can do it all for you with Scoir Managed.
Schedule a consultation if you’re interested!
We wish you the best of luck as you navigate the 2024-2025 season and beyond.
Abby deSilva is the Inbound Marketing Strategist at Scoir. She loves content ideation, writing, marketing strategy, HubSpot, and helping marketing and sales collaborate to deliver top-notch results.
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