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For Colleges: How to Write to Prospective College Students (and Their Parents/Guardians)
Top marketing and admissions copywriting tips: Write for your reader, not your institution. Answer the questions students and families are already...
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Julie Kampschroeder
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Updated on October 17, 2025
Lots of colleges have started running virtual tours these past few years. This can be a great, low-cost way to get to know colleges that aren't in your community! So...how can you make the most of these virtual events?
Make a list of what’s important to you and what you want to learn by the end of the tour. We’ve put together a brief checklist of considerations and questions for you. During your virtual tour, try to follow along and find answers to these questions.
These questions can also apply for in-person college tours.
Once you determine your end goal, begin a virtual tour of your own on Scoir! Take notes to compare each campus. It can be difficult to get a true feel for a campus virtually, so research student rankings on professors, academics, food, and the social scene.
If a college or university remains on your list after your virtual tour, visit its admissions page and sign up for virtual information events. Letting colleges know you’re interested can help you stand out. Many schools also offer virtual one-on-one meetings to answer questions. Then, once you've narrowed down your college list, consider visiting your top schools in person.
Taking virtual tours, emailing professors, attending information sessions, and requesting virtual appointments are great ways to stay engaged in the college process.
💡 Pro Tip: While watching a virtual tour, take screenshots or jot notes about things that stand out — dorms, dining halls, or student testimonials. Afterward, ask yourself: Can I see myself here?
Next, check out this article on financial aid.
This article was originally published on June 1, 2020. It was updated on October 17, 2025 for accuracy and comprehensiveness.
Julie Kampschroeder has over three decades of experience working with high school students. She is passionate about assisting first-generation and low-income college-bound students. Julie worked in a diverse high school in St. Louis, Missouri. Early in her career, she volunteered countless hours with the Missouri Association of College Admission Counselors (MOACAC) and earned both the President’s Service Award (2008) and Peggy Clinton Lifetime Service Award (2012). As a first-generation college student herself, growing up in a small town, she is most proud of the National Association of Admissions Counselor Inclusion, Access, and Success Award (2013). Maya Angelo’s motto of “when you know better, you do better” guides her work in educating first-generation students to level the playing field in college admissions.
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