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For Colleges: New Outreach and Content Management Enhancements
We’ve released new features to help your team work smarter and engage more meaningfully. From new content management enhancements to powerful...
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Now, you can reach students who match with your college and should be following you! 🚀
In this article, we cover:
Let’s dive in!
Head over to Engage > Messaging to reach students that match with your college in Scoir based on their College Match Quiz and managed preferences like academic focus, location, and student life.
When creating a message, you'll see a new My Matches segment, allowing you to reach students beyond your followers.
When you send a message to this new segment, students see notifications throughout Scoir letting them know that you've reached out! When students log in to Scoir, they'll see messages from matched colleges on their dashboard.
Students can also go directly to your College's Profile to be notified of new messages and see which of their preferences match with your institution.
When heading to their Inbox, students have a new My Matches tab to view messages from colleges that match their preferences, follow your college, and take the next steps.
When messaging students based on their college matches and preferences, you can also engage them by segmenting outreach on career matches and interests! Just like colleges, students can add career preferences to their profile and are matched with careers based on assessments in Scoir.
Choose My Matches (or Followers) as your segment, and from there, filter by specific careers interests and similar careers.
For inspiration, see what a state university in the South achieved with just 1 message in late February of 2024!
TL;DR: With this new segment, you'll reach more students whose preferences match with your college. 💙 Watch a walkthrough & share feedback!
And that’s a wrap!
Valerie Russell is a Senior Product Marketing Manager at Scoir.
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