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Scoir + Common App are integrated for the 2025-26 academic year!

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Valerie Russell

Val Russell is a Senior Manager of Product Marketing at Scoir. She's spent 12+ years helping products find their voice. She has a knack for translating the complex into the compelling, and has had a hand in more launches than she can count. From shaping messaging frameworks to running campaigns that actually move the needle, she's most at home where strategy meets storytelling.

6 min read

For Colleges: 3 New Plans Built Around Your Enrollment Goals

Picture of Valerie Russell Valerie Russell: May 01, 2026

Every enrollment cycle brings a new set of priorities. Maybe this year it's yield. Maybe it's getting in front of junior-year students earlier, or making sure parents and counselors have what they need to champion your institution. Whatever the...

College Admissions and Applications College Admissions Staff
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For Counselors: How to Power Scattergrams for Your High School - scattergram with multicolored dots

4 min read

For Counselors: How to Power Scattergrams for Your High School

Picture of Valerie Russell Valerie Russell: October 09, 2024

Whether you love ‘em or hate ‘em, Scattergrams are popular among students, parents, and guardians.

Counselors
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For Students: Discover Careers (and Yourself!) with PrinciplesYou - ClassLink Rostering & SSO is here!

2 min read

For Students: Discover Careers (and Yourself!) with PrinciplesYou

Picture of Valerie Russell Valerie Russell: October 03, 2023

When choosing a career path to pursue, there are SO many considerations. 🤔 What interests me? What major should I declare? Do I possess the...

Students
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