For Colleges: Parent/Guardian Messaging Filters

Parents are one of the most influential voices in a student’s college decision. Scoir’s Outreach Messaging segmentation lets enrollment teams reach these key influencers with precision, boosting engagement and guiding students toward your institution.

Let's dive into what's new!

• Why Engaging Parents and Guardians Matters
• What’s New: Expanded Parent/Guardian Filters
• 5 Quick Tips for Enrollment Teams

Why Engaging Parents and Guardians Matters

Despite their influence, many colleges still lack the tools to communicate with parents/guardians with the same precision as they do with students. Enrollment teams often struggle to align family communication with student engagement, leading to missed opportunities during critical decision-making moments.

Parents and guardians aren’t just spectators—they’re active participants. On Scoir, when a linked parent/guardian suggests a college, 47% of students follow through and move the college from “suggested” to “following”, compared to just 35% when suggested by counselors. Once students are “following” your college, you can connect with them and their parents/guardians in Scoir to turn early interest into meaningful engagement, more inquiries, and more applications.

What's New: Expanded Parent/Guardian Filters

With this release, colleges can now apply the full set of flexible segmentation filters to parent/guardian messaging, matching the capabilities previously only available for student messaging on Scoir:

• Flexible Filters 🆕: Now you can define parent/guardian segments by class year, high school, location, academic profile, or other engagement criteria, and apply these filters to both one-time and automated messages
• One-Time Messages: Send messages to linked parents/guardians of followers (students who are “following”, “applying”, or have “applied” to your school) with the new ability to apply additional filters
• Automated Messages: Trigger outreach automatically when a student takes an action, like following your college or moving it to “applying,” and now layer in the expanded filters for more targeted outreach

5 Quick Tips for Enrollment Teams

We know your team’s plate is full, so here are 5 quick tips you can easily adapt to your workflow:

1. Welcome Families Early

When a student follows your college, send parents/guardians a short message welcoming them to your community and highlighting an easy next step, like exploring your virtual tour. It helps families feel included right from the start.

💡 You can set this up as an automated message triggered by the “following” action.