Parents are one of the most influential voices in a student’s college decision. Scoir’s Outreach Messaging segmentation lets enrollment teams reach these key influencers with precision, boosting engagement and guiding students toward your institution.
Let's dive into what's new!
Despite their influence, many colleges still lack the tools to communicate with parents/guardians with the same precision as they do with students. Enrollment teams often struggle to align family communication with student engagement, leading to missed opportunities during critical decision-making moments.
Parents and guardians aren’t just spectators—they’re active participants. On Scoir, when a linked parent/guardian suggests a college, 47% of students follow through and move the college from “suggested” to “following”, compared to just 35% when suggested by counselors. Once students are “following” your college, you can connect with them and their parents/guardians in Scoir to turn early interest into meaningful engagement, more inquiries, and more applications.
With this release, colleges can now apply the full set of flexible segmentation filters to parent/guardian messaging, matching the capabilities previously only available for student messaging on Scoir:
We know your team’s plate is full, so here are 5 quick tips you can easily adapt to your workflow:
When a student follows your college, send parents/guardians a short message welcoming them to your community and highlighting an easy next step, like exploring your virtual tour. It helps families feel included right from the start.
💡 You can set this up as an automated message triggered by the “following” action.
If a student moves your college into “applying” on Scoir, send parents/guardians encouragement along with useful guidance like key deadlines, checklists, or where to find application support. Families want to help keep momentum going.
💡 You can set this up as an automated message triggered by the “applying” action.
Parents/guardians often coordinate visits and logistics. Target those linked to students in “applying” or “applied” with event invites—open houses, info sessions, or financial aid nights—so families show up informed and engaged.
Use one-time messages to share outcomes data, alumni success stories, or unique program strengths with parents/guardians of students in “applying” or “applied”. Families are eager to see the return on their student’s investment.
Limit parent/guardian outreach to 1–2 purposeful messages per month per segment. Families will appreciate communication that’s helpful and timely, not overwhelming.
For step-by-step instructions on using filters with Scoir’s Outreach Messaging, visit our Outreach Messaging Help Guide.
Jen is a lifelong educator with 16 years in K–12 independent schools as a math teacher and technology leader, plus experience in higher education as an adjunct math professor. As a Product Marketing Manager at Scoir, she helps colleges leverage Scoir’s tools to empower students and simplify college planning.
2 min read
Valerie Russell: Jan 20, 2026 8:18:30 AM
We’re excited to introduce the ability for students to opt in and share their interest with colleges they follow on Scoir 🚀
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