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Sarah Lawrence College Case Study

Finding the Right Students, Faster

"I know our entire team is so very appreciative of all your work, and we find your reports, delivery manner, and discussion to be exceptionally clear, helpful, useful, pointed, and intentional...which is certainly not ubiquitous in this industry."

- Kevin McKenna, Vice President for Enrollment & Dean of Admission and Financial Aid

Sarah Lawrence College Logo. White Background

The Opportunity

Sarah Lawrence College wanted to build broader brand awareness and grow overall application volume, while specifically reaching more of the right-fit prospective students: academically strong applicants from specific household income ranges. They partnered with Scoir to reach these students more precisely than with traditional recruitment tactics.

The Strategy

Scoir's Client Services team fully manages Sarah Lawrence’s Scoir presence, helping them run a more sophisticated recruitment effort without adding to their team's workload. Here’s how we got to work on their results:

  • Refreshed and built out their Scoir profile with dynamic content designed to speak directly to the students they wanted to reach (as well as their influencers)
  • Delivered timely, automated messages to students at key moments in their journey (following, applying, and post-application), keeping every interested student engaged at exactly the right time
  • Sent personalized, segmented outreach — for example, tailoring messages by household income, academic caliber, and academic area of interest — putting the right message in front of the right student

The Results

For the Class of 2026

~$960,000

in additional net price revenue* from Scoir students enrolled, based on the 22 students gained from year one of partnership

146%

growth in Scoir students and parents reached YoY

72%

growth in Scoir student and parent engagement with SLC's content YoY

19%

growth in Scoir applicants YoY

38%

growth in enrolled Scoir students YoY

57%

of their enrolled Scoir students were from their desired household income ranges

66%

of their enrolled Scoir students fell within their desired test score range

*Based on the latest IPEDS data for average net price of attendance for full-time, first-time, degree/certificate-seeking undergraduate students in the 2023-24 academic year.

In just one year, Sarah Lawrence grew both the size and the quality of their applicant pool — reaching more students who align with their enrollment goals without adding work for their team.

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