Product Marketing Manager

Permanent  |  Full-Time |  Remote *

Job Description 

 

THE COMPANY

Scoir is a SaaS provider of a college admissions network that expands college access and improves student outcomes. History shows that higher education is the surest path to expand opportunities for advancement, yet far too many high school students fail to realize those opportunities. Scoir simplifies college research and application decision-making with beautifully designed software that engages, informs, and facilitates interaction among students, parents, counselors, and colleges. We are a for-profit social enterprise, meaning creating positive social impact is equally as important as financial return as we work to facilitate meaningful lasting impacts.

THE OPPORTUNITY

As Scoir’s Product Marketing Manager, you'll be responsible for telling our product story to prospective and current clients. You’ll also be our primary advocate for our target audience and gain a deep understanding of their needs, pain points, and daily responsibilities in order to convey how our product will meet and surpass their expectations.  

You will report to our Director of Product Marketing and collaborate throughout the organization to provide key insights to product teams and take our high school solution to market. 


To be successful in this role, we expect you to:

  • Have at least 2–4+ years of product and/or digital marketing experience
  • Be a strategic planner, but also excited to execute against marketing plans 
  • Build, deliver, and report on marketing campaigns 
  • Drive lead generation
  • Build product content (e.g., case studies, website copy, etc.)
  • Analyze campaign performance for optimization 
  • Balance multiple priorities simultaneously 
  • Communicate and present your ideas effectively to various stakeholders in the company
  • Appreciate a fast-paced, dynamic, and entrepreneurial work environment
  • Be creative, take risks, and learn from failure rather than fear it

THE EXPERIENCE

Within 1 month, you’ll...
  • Participate in product demonstrations and trainings to learn the needs, concerns, attitudes, mindset of our audience
  • Jump in to help support current and planned marketing strategies and campaigns 
  • Gain a functional understanding of our product from our audience
  • Build and deliver a reporting structure that communicates the effectiveness of the marketing campaigns in market 

Within 3 months, you’ll...

  • Develop working relationships with our product and business development team
  • Execute against marketing plans and strategies to generate inbound leads 
  • Manage and create content workflows/campaigns 
  • Plan and influence editorial needs  
  • Identify content gaps 

Within 6 months, you’ll...

  • Develop the 2022-23 product marketing roadmap that aligns to business objectives for the year 
  • Continue to deliver against a steady stream of inbound leads 
  • Provide influence over our 2022 editorial strategy to ensure content needs for high schools are properly prioritized 

Within 12 months, you’ll...

  • Have expanded the Scoir brand and product positioning to be competitive with the biggest players in the market 

THE TEAM

Coders, designers, marketers, checklist operators… geeks, gamers, athletes, artists… we’re an expanding group of talented individuals who really, really like making intuitive software that has the power to improve lives. We execute a focused strategy yet remain nimble to new opportunities. We are both opinionated and open-minded. We trust, respect, and value each other. We join forces to confront challenges and celebrate achievements, because success is a team sport.

 

YOUR BENEFITS

Since closing our office in March 2020, our team has more than doubled and continues to expand in a 100% remote working mode. We care for our employees and their families and treat everyone as we would like to be treated. Scoir provides:

  • health insurance for you and your family
  • dental insurance for you and your family 
  • retirement savings with 4% company matching contribution (no vesting)
  • participating in employee stock option plan
  • two weeks of paid parental leave
  • two weeks of paid maternity leave (in addition to parental leave)
  • unlimited PTO
  • home office stipend

 

OUR EXPECTATIONS

Our six principles guide how we expect all team members to act and treat one another. While at Scoir, we expect you to be:

Innovative: Creativity and innovation is not a right, but an obligation of all. We’re creating something new. Crazy ideas and alternative perspectives foster ingenuity. We try many new things (some big, some small) and fail often, but learn and improve with each.

Passionate: Positivity and enthusiasm are natural byproducts of pursuing our passions, and they are infectious. We act with urgency and precision because we believe deeply in our undertaking.

Supportive: We succeed and fail as a team; we do not indulge prima donnas. A group loyal to each other accomplishes more than any collection of individuals.

Transparent: We share openly and honestly because we trust and respect one another. Constructive criticism is more valuable than affirmation when the goal is perpetual improvement.

Audacious: Incremental change does not yield substantive improvement. To fundamentally disrupt the status quo, we must think boldly, act boldly, and be bold. We embrace risk-taking.

Tenacious: We are open-minded, but not dismayed by adversity. We pursue endeavors relentlessly because we are confident in our purpose.

THE APPLICATION

Click to upload a résumé and cover note explaining your qualifications and interest.

 

†  Part-time options greater than 30 hours per week will be considered for exceptionally qualified candidates. 

*  While we greatly value diversity, as a small business we are not registered to do business in every state nor do we have the resources to navigate overly-complex U.S. immigration laws. To be considered for this position, you must reside in AZ, DE, FL, GA, ME, NH, NJ, NY, PA, SC, TN, or TX and be authorized to work in the U.S.A. on a permanent full-time basis without a visa or employer-sponsorship.

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